Pourquoi les blogues corporatifs sont importants? et les 6 degrés de perspective de Eric Kintz

Voici un excellent billet de Eric Kintz (Vice President of Global Marketing Strategy & Excellence) chez HP intitulé Open Post to All Marketers – Why Blogging Matters [en] qui nous présente 6 perspectives des blogues face à l’image de marque (branding) et au marketing.

Voici les 6 auteurs :

David Armano – Creative VP – Digitas – Logic + Emotion [en]
Peter Blackshaw – CMO – Nielsen Buzz Metrics – Consumer Generated Media [en]
David Churbuck – VP Global Web Marketing – Lenovo – Churbuck [en]
Dan Greenfield – VP Corporate Communications – EarthLink – Bernaisesource [en]
Eric Kintz – VP Global Marketing Strategy – Hewlett-Packard – Marketing Excellence [en]
Will Waugh – Senior Director, Communications – ANA – Marketing Maestros [en]

Voici le schéma :

Voici les 6 perspectives : 

#1 – PR and Blogging – A Love Story or Peaceful Coexistence
#2 – Blogging and the "new influencers"
#3 – The role of blogging in the changing world of advertising
#4 – The role of blogging as part of an integrated web strategy
#5 – Drive Harmony in Conversational Touchpoints
#6 – Creativity, Innovation + Blogging

Très intéressant à lire! c’est par ici : Open Post to All Marketers – Why Blogging Matters [en]

Via Debbie Weil de www.blogwriteforceos.com [en]