10 trucs pour faire un blogue corporatif efficace
Publié le 28 février, 2006 - 9:43 | par : Geoffroi Garon | sous : Affaires, Appropriation dynamique, Blogues, Communication, Vie professionnelle | Un Commentaire » 
Backbone Media [en] a publié une liste intitulé 10 Tips for Becoming a Great Corporate Blogger [en].
"Successful blogging is not just about being the best writer on the web or even the most prolific. Being a successful blogger is about creating a connection with an audience by providing relevant content, nurturing that relationship with comments and links and keeping the dialogue flowing. Here are ten tips to get you started."
1. Understand the fundamentals of Blogger Relations
2. Create value
3. Grow and sustain your audience by providing real analysis
4. Report on community opinion
5. Respond with comments to build relationships and traffic (the former is more important IMHO)
6. Track your conversations
7. Don’t be afraid of criticism
8. Conduct interviews to generate content and ideas
9. Promote your blog
10. Monitor the web for brand names and references
Bonjour, Merci pour le lien mais si l’article est lu donc compris une traduction francophone rapide serait la bienvenue…. Merci